·
A solid, fluent
understanding of PPC best practices across Google, Facebook, Bing, and LinkedIn
·
Excellent control on
the following tasks- Keyword Bidding, Ad copywriting, re-marketing, content
ads, Match type strategies, Landing page testing, most recent AdWords features
·
Exceptional knowledge
of PPC techniques & the ability to communicate this knowledge through
strong verbal & written communication skills
·
Able to work under
pressure & too tight deadlines
·
Keyword discovery
& research to identify potential keywords to use on the accounts
·
Ensure all ads follow
company brand guidelines & all copy is written is to the company s
standards
·
Set up text ads,
product listing ads, display ads & remarketing advertising campaigns Highly
focused on maintaining monthly & annual budgets & hitting KPI targets
·
Ensure tracking methods
are in place so that all campaigns can be correctly tracked & measured for
ROI
·
Acute analytical
skills
·
Continually monitor
& update accounts to optimize lead conversions & sales
·
Google AdWords
Professional (GAP) qualified
·
Analyze & report
on campaigns to achieve maximum ROI
Professional
Skills
·
PPC specialists with
relevant experience of a minimum of 2 years with an understanding of Google
Adwords
·
Google Certified
professional
·
Hands-on experience on
conversion-oriented social media campaigns (on mediums like Facebook, LinkedIn,
Instagram, Twitter, etc)
·
The knack for
implementing new technologies, automation capabilities that enhance SEMSMM
efforts
·
Ability to write ad
copy and optimize through AB testing
·
Experience in managing
large scale performance-based PPC campaigns on enterprise-level PPC management
platforms
·
Experience in
gathering insights from multiple data sources and making informed decisions to
improve the performance of campaigns
·
Should have experience
in dealing with clients
Education
PG: CA in First or 2nd
Attempt