1.) Assist in the formulation of strategies to build a lasting digital connection with consumers
2.) Plan and monitor the ongoing company presence on social media (Twitter, Face book, LinkedIn, Instagram, YouTube, etc.)
3.) Launch optimized online adverts through Google Ad words, Facebook etc. to increase company and brand awareness
4.) Be actively involved in SEO,SMO, SMM, B2B & B2C, PPC efforts (keyword, image optimization etc.)
5.) Prepare online newsletters and promotional emails and organize their distribution through various channels
6.) Provide creative ideas for content marketing and update website to improve user experience
7.) Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
8.) Maintain partnerships with media agencies
9.) Collaborate with designers and vendors.
10.)Candidate must have good vocabulary & communication skills.